It started a few weeks ago. Invitations would come from anonymous sources, promising events with free iPads and iPhones and ringtones and downloads. Then, at some point, I could no longer be bothered. I stopped looking at invitations sent via Facebook. And I'm not alone.
One of the key functions of Facebook has been the event invitation. As a promoter or even a person wanting to get a group together for a day at Spa Castle, it was somewhat perfect. While not as key as file and link sharing, and certainly not as core as contact management, event management is one of the core pillars of Facebook's success.
The hacking of accounts though has made the functionality a bother though. While it was once a "yes", "no", or "maybe", now it's also a matter of "what the fuck" and "who sent this". Similar account hacks have invaded file sharing and other bits of Facebook, decreasing the site's efficiency while increasing its clutter.
Already some party promoters, cognizant that the invites aren't being read, have switched back to the old e-mail blast manner of promoting their functions. A quick check of the spam filter confirms this. Even simple birthday parties are now going back to non-Facebook manners of communication.
Weeks ago, I deleted every post and untagged every picture in Facebook (over several days, mind you). In doing so, there came a realization that there was a lot of "me" out there. "Me" from which Facebook founder Mark Zuckerburg was profiting, but I was not.
In conversations in many different crowds, the topic has come up. "You sent it to me on Facebook? I never check that any more." Be it an invite, an email, or a video of a cat doing cartwheels, the messages sent through Facebook, once a sure medium, aren't being read.
The challenge for party promoters now is to find the method of communicating their event's awesomeness to the masses. Facebook is ignored, and email lands you in a spam filter. The answer may be old-school. Once upon a time a throng of junior promoters would thrust postcards at you as you left any venue. Those days may very well be coming back.